Правительство.РФ vs USA.gov

5 сентября, 2011, Интересное рядом

Давно хотел написать этот маленький пост про то, как отличается позиционирование политики в разных странах даже на самих официальных сайтах правительств этих стран.
Возьмем известные нам Соединенные штаты Америки и Российскую Федерацию.

Далеко ходить не надо. Идем на официальный сайт американского правительства: http://usa.gov
Сайт сделан в светлых тонах и совершенно не напрягает глаз(серый, голубой, немного красного). Больше всего мне нравится логотип:

По-моему, очень легко. Made easy, шляпа, звездочка — американская мечта!

А теперь идем на сайт российского правительства, с недавних пор — Правительство.рф.

И что мы видим? Густые синие тона, акцент на красном более сильный, в целом смотрится гораздо серьезнее. А теперь и логотип:

Всем своим видом логотип отображает могущество государственности РФ и её федеративности!

В общем, разница налицо. А, казалось бы, всего лишь сайты, а как отражают реалии и позиционирование власти.

P.S.: лого у usa.gov чуть-чуть изменилось, убрали шляпу. :)

Подмечайте интересное. Silencio por favor.


  1. besenok:

    Юса орут!
    Шляпа!
    Ну надо, а!!!
    На Руси всё мощно.

  2. Главное что лого позитывный, все остальное детали)))

    1. That saves me. Thanks for being so seisebln!

  3. lyn:

    там и работают одни Клоуны

  4. Eve:

    I went to tons of links before this, what was I thignink?

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